Introduction
WorkTok is an Iraqi digital platform designed to connect skilled professionals with job opportunities. It functions as a comprehensive resource hub for skilled worker, allowing them to find and manage work across multiple industries. The platform's goal is to streamline recruitment and project management, ensuring seamless communication, secure payments, and effective collaboration between customers and providers. My role in this project was to redesign the WorkTok mobile application for both Android and iOS, admin panel for admins focusing on usability, aesthetics, and improving the user experience.
Problem
No Job Tracking After Post a Job:
Most of the user don't know the next step after posting a job in the platform.
Complex Onboarding Process:
Many users found the registration and onboarding process cumbersome, leading to a high drop-off rate.
Inconsistent Navigation:
Users faced issues navigating between job listings, profile management, and messages due to an unclear information architecture.
Poor Job Visibility:
Freelancers had difficulty finding relevant jobs, as the job search and filtering options were limited and often returned irrelevant results.
Solution
Job Tracking Feature:
Introduced a totally new job tracing feature for every steps. Now user can see the job progress and the real-time progress within the app
Streamlined Onboarding:
The onboarding flow was simplified by reducing the number of steps and adding progress indicators. Users can now sign up using social media credentials, significantly speeding up the process.
Redesigned Navigation:
I revamped the app’s information architecture, introducing a clear and consistent navigation system with easily accessible tabs for job listings, messages, and profiles. This improved overall user flow and made key sections easy to access.
Advanced Search and Filters:
A new, robust search feature was introduced, allowing users to apply multiple filters (location, industry, experience level) to find more relevant job listings. Job recommendations were also improved using user data and preferences.
Benefits
- User trust and satisfaction: Customer can see the job status update. It helps to manage multiple jobs and they can see the update when needed.
- Faster onboarding: Users can now get started quickly with simplified sign-up and onboarding.
- Improved user navigation: Clear, consistent navigation allows users to easily find what they need.
- More relevant job matches: Freelancers see more suitable jobs, increasing application success.
- Increased engagement: With streamlined communication tools, freelancers and clients stay engaged throughout the project lifecycle.
How it works
- Providers: Create a profile, browse job listings, apply for opportunities, and manage projects. The app facilitates communication and ensures secure payments for completed jobs.
- Customers: Post job listings, browse freelancer profiles, hire talent, and collaborate directly within the app’s chat interface. Clients can track progress and make payments securely once the project is complete.
The redesigned WorkTok app significantly enhances the user experience, ensuring that freelancers and clients can connect, collaborate, and transact with ease. By addressing key user pain points such as onboarding, navigation, and job visibility, the platform now provides a smoother, more intuitive experience. This redesign has led to improved user retention, engagement, and satisfaction, making WorkTok a trusted platform for freelance professionals in Iraq.